In 1992, Phoenix was shopping for vintage clothing in a Pasadena thrift store when he came across a shoebox labeled "Trip Across the U.S., 1957" which was filled Kodachrome color slides of an unidentified family's vacation photos at numerous roadside landmarks. According to Phoenix, after repeatedly getting fired from every design job, he returned to his first passion and began a second career buying and selling classic cars. In 1982, Phoenix moved to Los Angeles and enrolled into the Fashion Institute of Design & Merchandising, after which he started working as a fashion designer, recalling his first job as picking up pins off the floor at a fashion house that made appliqué-embroidered women's clothing. Phoenix's obsession with classic cars ultimately served as a gateway into an enthusiastic interest in mid-century architecture, fashion and photography. He has traced his love of things vintage and retro back to his early childhood years spent on his father's used car lot, where he became enamored with the tailfin designs of Space Age-era American automobiles and eventually became able to identify the make, model and year of every car which came through the lot by the time he was six years old.
Phoenix was born in Upland, California in 1962 and raised in neighboring Ontario, the son of a used car salesman and a "happy homemaker who made everything from scratch".
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